Choose the monitoring setup that fits your footprint today and gives you room to grow into search and AI visibility.
Every plan includes the core monitoring foundation. The differences are scale, retained history, AI Watch allowance, and how much data you can keep flowing into downstream dashboards and reporting.
Essentials
For sole traders, small organisations, or a handful of important pages that need clear monitoring without added complexity.
Confidence for a smaller footprint
- Confidence for a smaller digital footprint
- Flexible reporting schedule included
- JSON endpoint includes the latest captured snapshot data
Business
For in-house digital, marketing, and communications teams that want to monitor health, search visibility, and user experience together.
Optimisation for in-house teams
- Optimisation-focused view across technical, search, and user signals
- Flexible reporting schedule included
- JSON endpoint includes current and historical data for internal dashboards
Agency
For agencies, consultants, and multi-site portfolios that need more coverage, longer history, and easier downstream reporting.
Scale for agencies and portfolios
- Built for scale across clients, brands, or multiple environments
- Flexible reporting schedule included
- JSON endpoint includes current and historical data for portfolio reporting
- Includes 1 AI visibility prompt per domain
Agency Edge
For agencies and consultants that want the full Agency plan plus AI visibility checks for the services they need to surface for.
AI visibility for premium portfolios
- Everything in Agency, plus richer AI visibility tracking
- Up to 3 AI visibility prompts per domain
- Designed for monitoring how key services surface in supported AI answers
Move from website monitoring into AI visibility when the job calls for it.
Business, Agency, and Agency Edge are built for teams that want stronger visibility than uptime alone. AI Watch helps you understand how key services, products, or queries are surfacing across configured providers.
Each tier is designed for a different type of customer job.
Essentials is about confidence. Business is for in-house optimisation. Agency is for scale. Agency Edge is for teams that need stronger AI Watch coverage alongside portfolio monitoring.
If you are balancing multiple domains, reporting needs, or AI Watch coverage, send through a note and we can point you to the best fit.
Ask for help choosing| Comparison point |
Essentials
Confidence for a smaller footprint
|
Business
Optimisation for in-house teams
|
Agency
Scale for agencies and portfolios
|
Agency Edge
AI visibility for premium portfolios
|
|---|---|---|---|---|
| Best for | Single website, a few critical pages, or a small team | Growing organisations that want richer insight and better trend visibility | Agencies, consultants, and multi-site or multi-client estates | Agencies and consultants that want the full Agency plan plus AI visibility checks |
| Watchpoints | 1 | 8 | 50 | 50 |
| Root domains | 1 | 2 | 5 | 5 |
| Retention | 1 day | 6 months | 1 year | 1 year |
| Reporting schedule | Monthly | Weekly, monthly | Weekly, monthly | Weekly, monthly |
| Google Analytics + Search Console | Basic when connected | Advanced when connected | Advanced when connected | Advanced when connected |
| CrUX + URL inspection | Lighthouse basic | Lighthouse full + CrUX | Lighthouse full + CrUX | Lighthouse full + CrUX |
| AI Watch prompts per domain | Not included | 1 prompt(s) | 1 prompt(s) | 3 prompt(s) |
| JSON feed history | 1 day | 6 months | 1 year | 1 year |